About HomeTown
We're a Kansas City marketing agency on a mission to help local businesses thrive in the digital age.
Hey, I'm Kyle Coffelt
I'm a Kansas City local with a passion for helping small businesses grow. My journey took an unexpected turn when I met my wife in Sydney, Australia. After our adventure down under, we decided to make KC our home, and I've never looked back.
Since returning home, I've felt a strong calling to empower local small businesses. I understand that most business owners are stretched thin – they don't have the time, bandwidth, or budget for complex marketing strategies. That's where I come in.
My mission is simple: bridge the gap between where your business is now and where it could be. I handle the marketing heavy lifting so you can focus on what matters most – running your business and serving your customers.
Why I Do What I Do
Every day, I see incredible local businesses – from family-owned cafes in Westport to boutique shops in the Crossroads – struggling to get noticed in an increasingly digital world. These are the businesses that make Kansas City special, and they deserve to thrive.
I believe in affordable, effective marketing that actually moves the needle. No jargon, no inflated promises – just genuine help from someone who understands both the local market and the challenges of running a small business.
Businesses Like Yours
Local Coffee Shops
From River Market roasters to Brookside cafes, helping you build a loyal customer base
Boutique Retailers
Whether you're in Westside or on the Plaza, let's get more foot traffic through your door
Local Restaurants
From food trucks to fine dining, we'll help you fill more tables and build your brand
Fitness Studios
Yoga, CrossFit, or boutique fitness – let's grow your member community
Salons & Barbershops
Book more appointments and build lasting client relationships
Home Services
Plumbers, electricians, contractors – we'll help you stand out in a crowded market
The HomeTown Approach
Listen First
Every business is unique. I start by understanding your goals, challenges, and what makes you special.
Act Local
Generic strategies don't work. I create marketing that speaks to Kansas City customers in their language.
Grow Together
Your success is my success. I'm invested in your long-term growth, not just quick wins.
Meet the Team
Alex Johnson
Founder & Strategist
Maria Garcia
Lead Designer
David Chen
Marketing Director
Our Core Values
Results-Driven
Every decision we make is focused on delivering measurable results for your business.
Collaborative
We believe the best work comes from true partnership and open communication.
Innovative
We stay ahead of trends to ensure your business remains competitive and relevant.
Proudly Serving Kansas City
Local Expertise in Every Neighborhood
Downtown & River Market
Supporting the heart of KC's business district
Crossroads Arts District
Helping creative businesses thrive
Westport & Midtown
Growing established local favorites
The Plaza & Brookside
Elevating retail and dining experiences
Waldo & South KC
Building neighborhood communities
Why HomeTown?
After my time in Sydney, I came back to Kansas City with fresh eyes. I saw a city full of passionate entrepreneurs and small business owners who pour their hearts into what they do. But I also saw how many were struggling with marketing – not because they didn't care, but because they were already wearing too many hats.
That's when HomeTown was born. Not as another expensive agency with complicated packages, but as a genuine partner for local businesses. I keep things simple, affordable, and focused on what actually works.
Every day, I get to help businesses like yours reach more customers, build stronger brands, and achieve the growth they deserve. It's not just about marketing metrics – it's about making Kansas City's local economy stronger, one business at a time.
Let's Build Something Great Together
Ready to take your business to the next level? We'd love to hear about your goals.
Get in Touch