Problem
Wrapped Up Moving needed to replace an inconsistent, untracked inquiry flow with a measurable system that could generate qualified moving leads and connect marketing spend to booked jobs.
Home Services Website Case Study
Wrapped Up Moving: website design built around real outcomes
Kansas City moving campaign that generated 139 leads, booked 95 jobs, and delivered a 12.7× blended ad return.
Solution
We built the website around trust, service clarity, local credibility, and a direct quote path, then connected Google and Meta campaigns to conversion tracking that followed form submissions through booked moves.
Result
In the most recent month, the website attracted 2,000 visitors and generated 139 form leads, up from zero. Ninety-five of those leads became jobs—a 68.35% lead-to-job conversion rate. Google and Meta campaigns averaged a blended 12.7× ROI at a $17.35 cost per lead. From March through August 2026, the Google Business Profile also recorded 135 interactions, including 104 website clicks and 27 calls, along with 1,435 profile views and appearances in 199 searches.
Measured Results
Performance tied to real customer actions.
- 139
- Form leads
- 95
- Booked jobs
- 12.7×
- Blended Google & Meta ROI
- $17.35
- Cost per lead
Up from zero
68.35% lead-to-job conversion
Average across campaigns
Average across campaigns
Measurement sources: Measured with first-party website and form analytics, booked-job records, Google and Meta campaign reporting, and Google Business Profile reporting for the stated period.
Why It Matters for SEO
Case studies give search engines and customers more specific proof.
Shows real industry fit instead of generic service claims
Creates internal links back to the website-design offer
Builds specific proof for home services and small-business website searches
Supports future industry pages with relevant examples
Related Pages
Keep exploring the services behind this project.
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