The Strategy
A ministry website has to move people from inspiration to action.
For a standard service business, the main conversion might be a quote request. For Project Salvation, the site needed to support several different actions at once: event registration, giving, church partnership, city discovery, and mission clarity.
That makes ministry website design different from a simple brochure site. The design has to carry emotion, but the structure still has to be practical. Visitors should not have to dig to understand what the ministry does, where the next gathering is, or how to get involved.

